You’ve seen them around; you can’t help but see them around. On street corners, in crowded subway cars, at a sun-drenched café table. In the past few years, bags from Herschel Supply Co. have turned up all over, inviting you and everyone you know to walk that razor’s edge between trendy and rugged. Since the company’s founding in 2009, the Herschel backpack has grown into a global phenomenon, glimpsed wherever hipsters dare to tread.
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